Project Overview
Traffic People mobile app was the first UX/UI design project I did in my junior year. This collaborative project assembled students from third-year graphic design and interior design to create both interior and digital products for a tradeshow booth for each assigned client. My group was assigned with a local brand based out of London, UK, Traffic People.
Project Mission
The goal was to create a tradeshow-exclusive digital app/website and booth design with B2B commercial and B2C purpose. The booth and mobile app came hand-in-hand bring together customers, retailers and professionals to explore a new approach of fashion experience. To enhance user experience, our mobile app integrates virtual try-on technology, a seamless purchasing system, and a dedicated B2B section. The final design was purposefully to attract and engage customers in both B2B and B2C transactions.
Objectives
- Enable users virtually try on clothes using AR, the newest feature for tradeshow, Virtual Try-on
- Enhance users confidence in making purchasing decision with our various size guides
- Attract new and current customers to our client’s tradeshow booth
- Simplify the collection discovery and checkout process, ensuring the virtual try-on is user-friendly for customers who is and is not experienced with AR
My Roles & Responsibilites
- Research
- Ideations
- User tasks and final production
Site Visit
📍All groups did a site visit to an Ag Farm Show in Boone, IA. I and my group did a site analysis and asked around from professionals who were involved in the tradeshow making on how to design an engaging booth.
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📍We went to several booths to talk with professionals and event management people in how to arrange an engaging booth display. Our group also gathered some information of the key points to attract potential customers to visit the booth.
Expert Analysis
Engagement
- After observing a professional agriculture tradeshow exhibition in Boone, I found that engagement and representation were important in making an interactive tradeshow
- In brainstorming our team’s tradeshow interior and exterior design, we decided to represent the pattern of the brand as the focal point in the booth’s wall space.
- Representing the identity of the brand communicates the vibes and nuance consumers will encounter
- Experts also stated that integrating an interactive activity will boost booth walkaround retention as customers will pay more attention to getting to know the brand by diving in to the activity
Problems Breakdown
🌟 Visualization.
- Visualization is critical in influencing customer habits in making a purchase. The 30-second period for product visualization could heavily determine a buying decision even for avid shoppers.
- Size Guide